FloDesk Review From An OBM: The Best Email Marketing Platform In 2025?
Why I Use Flodesk for My Own Email Marketing (Despite Setting Up Dozens of Other Platforms as an OBM)
As an Online Business Manager (OBM), I’ve worked inside a lot of email marketing platforms—Mailchimp, Kajabi, MailerLite, Podia, Kartra, you name it. I’ve set them up, used them weekly, and kept the systems running behind the scenes.
And look, every platform has its strengths! But when people ask me which one I use personally for my two businesses and which one I recommend to clients when they need a new email marketing tool… the answer is the same 95% of the time: Flodesk.
Yep, I Was First Drawn In By the “Pretty Emails”
Flodesk has been known for its beautiful, aesthetic emails since day one and I’ll admit it, that’s what pulled me in at first.
I was stuck on a platform that was clunky and somehow still felt basic? So when I saw the clean, elevated look of Flodesk emails, I was a little jealous. Eventually, I made the switch. (This was pre-OBM days, back when I was simply trying to make my emails look half decent.)
So I expected pretty. I didn’t expect it to be so functional.
Why I Still Use It (Even As a Systems Minded OBM)
These days, my job is helping business owners simplify and streamline. Most of my clients come to me with a hot mess of disconnected tools. One for email, one for lead magnets, another for checkouts, and a fourth for automation. It’s exhausting (and expensive).
So as I started streamlining tech for clients, I found myself recommending Flodesk again and again. Because it didn’t just make things look good… it also made everything easier.
Here’s what sets FloDesk apart IMHO:
• A visual automation builder that actually makes sense (You shouldn’t need to be a tech guru to send emails to your people!)
• Forms and landing pages that convert
• Checkouts built right in (no extra tools or Zapier required)
• One flat price, no matter how big your email list gets (HUGE win)
Basically, it combines what used to take 3–4 different platforms and rolls it into one clean, intuitive dashboard.
My OBM brain loves that.
How I Personally Use Flodesk in My Businesses
I run two businesses. One as a Holistic Sleep Coach, and one as an OBM + Asana expert. Flodesk is the platform I use for both.
Let’s take my sleep coaching business as an example.
For Email Marketing
I send regular emails without overthinking the look and layout (finally). After updating my branding, I was able to tweak my templates in minutes to match. No extra design tools needed. I duplicate old emails, change the content, and hit send. Done and done.
And my emails get opened. I sent one two days ago - 46.7% open rate (Good in my books!)
Flodesk emails are opened 17% more than the industry average which matters when you’re trying to build trust and connection.
For Lead Magnets and List Building
All of my free guides and opt-ins are set up in Flodesk. The forms are super easy to embed on my sites, and they look good which is key, because 38% of users stop engaging if the content layout is unattractive (source: Adobe). Looks DO matter these days, friend.
Even better? They convert.
Flodesk forms convert at 2x the industry average, which means more subscribers with less effort. And once someone opts in, they’re immediately delivered the freebie through an automated workflow that I don’t have to babysit. Wins all around.
For Selling My Digital Guides
Flodesk Checkout has been a game changer for me. I can create a simple sales page, checkout, and post purchase delivery and email sequence all in one place.
So when someone buys a guide they check out, get the download, and get added to a nurture sequence automatically. I didn’t need to duct tape five different tools together to make it happen.
Why I Recommend It to Clients, Too
A big part of what I do is help business owners untangle their tech stacks. They’re juggling too many systems, wasting too much time, and spending too much money.
Flodesk helps eliminate the chaos.
It’s simple and powerful. And it doesn’t come with the usual tech overwhelm. If you’re a service provider, coach, educator, or creator - you don’t need complicated. You just need something that works, simply.
If You’re On the Fence About Switching…
I get it. Tech migration is not fun. But if you’re paying for 4–5 tools (or just really dislike your email marketing platform that you spend hours of your life in) Flodesk is 100% worth checking out.
I don’t just recommend it because it’s pretty (although it is). I recommend it because it’s functional, intuitive, and actually enjoyable to use.
TL;DR: What Makes Flodesk Worth It
1. It’s Ridiculously Easy to Use
Clean interface. No hunting around. Automations and emails are easy to set up, even if you’ve never done it before.
2. Your Emails Will Actually Look Like Your Brand
No Canva required (although they do have a great integration, now). The emails you send can feel as elevated and intentional as the rest of your brand.
3. It Does More Than Just Email
Lead magnets, checkouts, nurture sequences. It’s all in one place. No Zapier required.
4. Flat Rate Pricing (No Penalty for Growth)
Most platforms charge more as your list grows. I’ve seen my clients get burned with this. Flodesk doesn’t. One price. Unlimited everything. (This is huge!)
If you’re feeling overwhelmed by your current setup or you’re just ready for a platform that looks and feels good to use Flodesk might be exactly what you’re looking for.
Want to try it? Click here to use my FloDesk Partner sign up link.
I quite literally don’t think I’ve ever spoken to anyone who has used FloDesk and doesn’t love it!
Alison x
